Key Artwork and Collateral | Mi (Michelle’s Initial)

In this project, I was tasked with the challenge of generating innovative concepts to design a key artwork that could serve as a foundation for a logo, incorporating our initials or names. I embarked on this creative journey by crafting a unique "MI" initial logo from my name, Michelle.

Expanding on this core idea, I leveraged my graphic design skills to develop a comprehensive brand identity. I translated the "MI" logo into a visually compelling poster, capturing the essence of our concept. This promotional piece was meticulously designed to resonate with our target audience and convey the brand's message effectively, utilizing Adobe Illustrator and Adobe Photoshop.

To further extend our branding reach, I designed a distinctive event ticket that echoed the logo's aesthetics. This cohesive approach ensured that the brand identity remained consistent and recognizable across various touchpoints, utilizing the same Adobe software tools.

Moreover, I delved into multimedia creativity, crafting a short animation using Adobe After Effects that breathed life into our logo. This animation aimed to create a memorable and engaging visual experience, highlighting the brand's unique personality and values.

Links:

• The Process | Check out my blog to see the whole process of this project

• GIF Animation | Preview the design here